1. Before a business like CCL can move forward, they need to be aware of their strengths and weakness so that they can set themselves S.M.A.R.T. aims and objectives. You need to produce a detailed SWOT analysis of CCL, using specific examples from the case study. (20 marks - 4 for each section)
2. Can you foresee any problems or potential issue that will prevent CCL form achieving from achieving the following aim:
Bringing the Rockingham Forest ‘Peddlers’ outlet to break-even by the end of the 2014 peak season. (10 marks)
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