Year 10 Business Studies
Your task is to create a new Euro 2012 Mascot and Logo. Mascots are not simply chosen because they look good or funny. Instead they are created as an image that is both marketable to a mass market, but also convey a sense of personal identity for that country/club or organisation.
You may wish to use the link below to help you think of some reasons as to why your design is as it is...
http://www.forbes.com/2008/01/14/sports-marketing-mascots-biz-sports-cx_tvr_0115mascots_slide_2.html
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