Within your groups, you need to come together and deliver an action plan that you believe will help improve the fortunes of one the following organisations:
Case 1 - Nestle
Case 2 - HMV
Case 3 - MG Rover
Case 4 - Borders Book chain
You will want to address the following factors (Both current and your planned)
- Advertising strategy (Demographic)
- Cash-flow revenues
- Product portfolio
- Staffing
- Location or current markets
- Stakeholder most affected by any chances
- Organisational structure
- The role of the EU and differing laws
You should be including secondary researched data within your proposals.
No comments:
Post a Comment