Year 13 - F297 Further reading list

Please use the link below for your further reading for the F297 unit.

http://www.12manage.com/i_s.html

F297 Private Study

You need to read the attached journal/handbook and produce an A4 two-sided summary of the key content regarding the main areas of successful Strategic Management.

http://govinfo.library.unt.edu/npr/initiati/mfr/managebk.pdf

Enterprise Project

You will find your project here

Entrepreneur

To continue with their ‘What is a successful entrepreneur’ students need to research the following entrepreneurs and produce a profile of each one:

• Richard Branson
• Steve Jobs
• James Dyson
• Levi Roots
• John Edson

Task 1:

For each entrepreneur, you need to produce a profile and need to research and include the following information:

1. Why they are considered to be an entrepreneur - what have they succeed in/done.
2. What is their educational background (A levels, degree etc)
3. What was their early family life/upbring like.
4. Where did they get the finance from for their business.
5. What useful characteristics do they have to help them succeed.
6. Have they had to deal with any setbacks in life, within business or their personal life.
7. Evaluate what you think is the most important aspect that makes them the successful enterprise that they are.

Task 2:

Create a fictional profile of your idea of the perfect entrepreneur.

Make sure that you follow the requirements above in this also.

What is the key to a successful business?

Please look at the trailers/summary of the films below and create a short review about what skill/idea the film gives towards creating a successful business. Be prepared to present these back to the class.  

• The Godfather

• Glengary Glen Ross

• Wall Street

• The Game

• Boiler Room

• Jerry Maguire

• Trading Places

• Office Space

• Pursuit of Happyness

• Catch Me If You Can

• Rocky

• Shawshank Redemption

• The Social Network

Saving the underperforming business - Strategic Management (F297) Introduction project.

    

Within your groups, you need to come together and deliver an action plan that you believe will help improve the fortunes of one the following organisations:

Case 1 - Nestle

Case 2 - HMV

Case 3 - MG Rover

Case 4 - Borders Book chain       


You will want to address the following factors (Both current and your planned)

• Advertising strategy (Demographic)
• Cash-flow revenues
• Product portfolio
• Staffing
• Location or current markets 
• Stakeholder most affected by any chances
• Organisational structure
• The role of the EU and differing laws

You should be including secondary researched data within your proposals. 

Database refresh

Database tasks

Adding a field in database

Running a query

Mail Merge - Route 1

Mail Merge - Route 2